Growth planning, funnel strategy, market expansion, prioritisation and go to market execution.
Growth Marketer · UAE · Saudi Arabia
Hi, I’m Joyson, a Growth Marketer. I help companies generate demand, acquire customers, and turn marketing into predictable growth.
Work
A few growth wins worth looking at
Led the full rebuild of a 50+ page B2B website
Strategy, structure, SEO, content and launch under one ownership.Improved paid acquisition efficiency by 55%
Restructured campaigns and landing pages around better conversion and lead quality.Built the marketing foundation for a new Saudi market
Research, positioning, website, SEO and content from the ground up.Core Skills
How I help companies grow
Google Ads, Meta Ads, LinkedIn Ads, paid media, demand generation and channel optimisation.
CRO, landing pages, lead quality, funnel optimisation, activation and lifecycle.
GA4, attribution, tracking, dashboards, A/B testing and performance analysis.
Experience
Experience
Oxford Integration
Own growth and digital marketing across UAE and Saudi, covering acquisition, websites, SEO, analytics, content and optimisation.
Oxford Integration
Built and managed much of the company’s digital marketing foundation across paid acquisition, organic growth, websites and measurement.
Designers Academy
Started with hands on campaign and content execution before moving into broader growth ownership.
Awards
Recognitions
2025
Recognised for leading the UAE website project.
Oxford Integration
2022
Recognised for social media performance.
Oxford Integration
About Me
A marketer who likes figuring things out.
I’m Joyson, a Growth Marketer with 4+ years of B2B experience across the UAE and Saudi Arabia. I enjoy solving messy growth problems, learning how businesses work, and building things that make marketing perform better.
I’ve always been a little split between the technical and the creative. I like experimenting and getting into the numbers, figuring out why something is underperforming, then switching gears and thinking about how the page should look, how the message should land, or how the whole experience could feel better.
I’m also a musician, and I think that has shaped the way I work more than I realised. I notice rhythm, structure, repetition, tension, when something feels off. Marketing is strangely similar. A lot of the job is knowing which part needs fixing and which part should be left alone.
That mix is probably what I bring best. I can think about the business problem, get deep into the technical side, and still care about the creative detail that makes someone stop, understand, and act.
Let’s Talk
Looking for someone who can own growth from idea to execution?
Whether you’re hiring for a Growth Marketing role or looking for someone to help grow your business, I’d like to hear about it.